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Marketing

Amazon Alexa threatens big brands

Amazon Alexa threatens big brands

August 9, 2018

New data compiled by ad agency, Digitas, has revealed that 85 percent of consumers who searched for products using a voice assistant chose the default result rather than a specific brand. As BUSINESS INSIDER reveals, “brands need to start training people to voice their preferences, fast.” This is because, as the report indicates, shoppers using […]

Xerox unveils new marketing resources

Xerox unveils new marketing resources

August 2, 2018

The revamped Partner Portal provides new resources for channel partners, in order to help them generate leads and sales. The OEM announced that its new enhancements were “easy to use, and built for success – reinforcing Xerox’s commitment to deliver value-added benefits to its channel partner community.” The resources allow partners to build their operations […]

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