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Marketing

Lexmark announces marketing hub for partners

Lexmark announces marketing hub for partners

April 26, 2018

The OEM has announced the launch of its new and improved marketing hub designed for use by the company’s partners. Lexmark has released a short video about the marketing hub, which “enables partners to customise Lexmark marketing assets on the fly to create personalised end-user customer assets.” In the video, Sammy Kinlaw, Lexmark’s Vice President […]

Konica Minolta unveils marketing and analytics platform

Konica Minolta unveils marketing and analytics platform

April 23, 2018

Konica Minolta Business Solutions U.S.A., Inc. has announced the launch of a marketing planning and analytics platform that brings disparate marketing plans together and allows multiple users to easily collaborate in developing and maintaining plans, complete with advanced analytics. Traditionally, a marketing campaign plan is laid out in spreadsheets or budgeting software, which creates difficulties in […]

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