Placeholder image
  • Katun March Web Advert 2021
  • Ninestar Masthead banner April 2021
  • Nubeprint Online 425x90
  • Static Web ad March 2021
  • Biuromax web ad Jan 2021
  • PW Dubai December Sticky Ad
  • The Recycler Subscribe Web ad January 2021
  • PW Dubai December Sticky Ad
  • The Recycler Subscribe Web ad January 2021

Tech Data names new VP of Marketing

April 20, 2021

Tech Data, a global IT distributor and solutions aggregator, announced that Catherine Solazzo will join the company as the Senior Vice President of Marketing.

As the head of Americas marketing she will oversee the creation of a new integrated centre of excellence (COE) where digital and data-driven approaches will further strengthen the position of Tech Data as a leader in IT solution aggregation, the company explained. Solazzo brings more than 16 years of experience in organisational transformation, digital marketing and platforms, agile practices and ecosystem programmes.

“Catherine’s deep experience in sales and marketing within the IT industry makes her a natural fit for this role,” said Tech Data President of the Americas John O’Shea. “She is a proven leader who has orchestrated major initiatives across functional and organizational boundaries. Her experience navigating complex, matrixed organisations to drive the alignment of stakeholders is necessary to transform the Tech Data Americas business and help our customers thrive. She is well positioned to help us establish Tech Data as the premier IT solutions aggregator and make us stand out as the solutions leader in the channel across the Americas.”

Solazzo joins Tech Data from IBM where she served most recently as the vice president, worldwide partner ecosystem performance marketing where she oversaw marketing programmes, communications, analytics, partner enablement, digital platforms and web experience. Her IBM tenure also includes leadership roles like chief of staff for the chief digital officer, vice president, worldwide developer programmes and an overseas assignment leading Japan performance marketing.

“This is an incredibly exciting time to be a leader in the channel and to be stepping into this role at Tech Data. The creation of this position and the new marketing COE comes at a pivotal time and is evidence of the investment Tech Data is willing to make for their ecosystem partners and clients. This is a company where values and a growth mindset are at the heart of their success.” Solazzo said. “I’m looking forward to bringing together a world-class organization that will propel both Tech Data and our ecosystem of partners to the forefront of transformative marketing demand generation.”

Solazzo was recently recognised among CRN’s Women of the Channel 2020 and 100 People You Don’t Know But Should lists. She earned a bachelor’s degree from Marist College.

Categories : Around the Industry

Tags :

Leave a Reply

Advertisement

  • Armor May banner Ink
  • Aster web ad April 2021
  • IR Italiana Web ad January 2021
  • Apex web ad May 2021 version 2
  • GM Tech Web ad March 2021
  • Ninestar Big & Bold April 2021
  • Mito Web ad May 2021
  • GPI May 2021 web advert
  • Static Web ad January 2021
  • CET Web ad April 2021
  • PW Dubai December Ad
  • Adter Recruitment Web ad April 2021
  • CTS Toner Supplies Web ad April 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • CET Web ad April 2021
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • PW Dubai December Ad
  • HYB Web ad February 2021
  • PW Dubai December Ad
  • CET Web ad April 2021
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • PCL Web ad January 2021