Marketing
Why GDPR is a boon for B2B SMEs
March 8, 2018
A recent blog by officefriendly explains why, instead of being a threat, GDPR will benefit businesses in the B2B small to medium enterprise sector. As the blog explains, GDPR involves the “updating of existing data protection laws” to include digital as well as physical data. As a result, consumers “will have greater power over what […]
Keypoint partners with Pontrelli
March 7, 2018
Keypoint Intelligence and Pontrelli Marketing have partnered to launch a new service critical to dealers’ business development: Vertical Marketing Segmentation (VMS). This service provides the data assessment and expert analysis needed to transform key insights into potential revenue opportunities for the dealer channel. Keypoint Intelligence has been at the forefront of key industry data collection […]
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