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IT@Spectrum rebrands as Spectrum

IT@Spectrum rebrands as Spectrum

November 23, 2021

Office technology business IT@Spectrum has rebranded as Spectrum to support its ambitious growth plans and mission to help companies thrive in the digital-first economy, the company said.

The company plans to grow all facets of the business, including its print services and products. However, the trajectory of digital growth is forecast to be the steepest as customers embrace technology and adapt to the transformed, post-pandemic business environment.

Spectrum added that the rebrand reflects its position as a leader in digital-led business transformation and commitment to helping its customers achieve improved efficiency, productivity and profitability through technology.

The rebrand is a key element of Spectrum’s digital-led growth plans, with a target to more than double the size of the £10 million ($13 million/ €12 million) turnover business over the next three years.

Spectrum said it has expanded its team to supports its growth, employing 15 new members of staff over the past year, including a Head of Digital Solutions to drive forward its digital strategy. Spectrum is also hiring a further 12 young recruits to its successful Spectrum Campus training programme as it continues to invest in new talent.

Spectrum Managing Director Rob Cavill said: “This is an incredibly exciting time, with so many opportunities for us to grow the business. The rebrand is a key element of our strategy. We’ve used Spectrum as the shorthand for the business for many years anyway and the new brand removes any potential confusion as to what we are and what we do.

“We’re not an IT support business – that’s our sister company The One Point. We provide our customers with highly-efficient print and information management services and help them to maximise the benefits of digital technology and automation.

“Our new name also reflects that we offer customers the full spectrum of services to work smarter, reduce costs, improve business processes and productivity and, ultimately, be more profitable, through digital technology.”

The rebrand is supported by the launch of a new company website.

Steve Motley, Spectrum’s Head of Digital Solutions, said: “The pandemic has shown like never before how vital digital technology is to companies across all sectors and how it can be leveraged to drive business performance.

“After all, who would have believed, before Covid, that entire businesses could be operated remotely with staff switching to working from home within days. Now it’s great that teams are back in the office or operating hybrid working models, but it’s clear the pace of digital transformation has been fast-tracked by the pandemic.

“That means there are many more opportunities for us to support customers to better understand and embrace the benefits of digital technology and automation. We have the expertise to help our clients to create tomorrow’s workplace, today.”

Based at Bridgehead business park in Hessle, East Yorkshire, Spectrum also operates Canon Business Centre North East in Newcastle.

Categories : Around the Industry

Tags : Business Growth Marketing Rebrand Spectrum

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