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HP’s vampire video promotes instant ink

HP’s vampire video promotes instant ink

July 20, 2021

HP turns to vampires to promote their instant ink programme.

HP’s latest marketing campaign from Goodby Silverstein & Partners is enlisting modern-day vampires, portrayed by Beth Dover (Orange Is the New Black) and Tom Musgraves (Fargo) in an Adams family idea. The theme is a vampire couple who have been around for a while and seen history evolve, but Instant ink changes their world.

The “They Print at Night” campaign is a series of spots directed by It’s Always Sunny in Philadelphia’s Rob McElhenney via production house Raucous.

Our take on this: Over 60 people collaborated on the HP campaign, so it is definitely not a budget video, but it made us smile. If you know any vampires, then instant ink is a great programme. Meanwhile, a growing band of mere mortals who use the instant ink programme have launched a Class Action complaint alleging HP fails to deliver in a timely manner.

Categories : Around the Industry

Tags : HP Instant Ink Marketing Video

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