The Recycler
  • Katun March Web Advert 2021
  • Ninestar Masthead banner July 2021
  • ECS Web ad October
  • Nubeprint Online 425x90
  • Biuromax Web ad May 2021

HP glams up Instant Ink

HP glams up Instant Ink

October 8, 2018

The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi.

“Instant Ink is a convenient service, but not necessarily sexy. The product itself is – literally – very colourful. We picked that out and made it big,” explains Rogier de Bruin and Emilio de Haan, who serve as founders and creative directors of Herc.

The advert developed through this new campaign involves the ‘personification’ of the Instant Ink service being enacted by ‘smooth walkers’, “styled in the colour of the cartridges” as MarketingTribune reports.

Akwasi serves as the spokesperson for the campaign.

Stefan Vermeul, marketing manager printing at HP, explained why the OEM chose Herc: “We wanted an energetic, impactful campaign with a clear message that really differentiates from everything else that you see in a block. Herc has previously shown that they dare to innovate and that is exactly what we want to achieve as HP.”

Categories : Around the Industry

Tags : Advertising Herc HP Instant Ink Marketing

  • Apex web ad May 2021 version 2
  • Static Web ad July 2021
  • GPI Web ad October
  • GM Tech Web ad October
  • Ninestar Big & Bold July 2021
  • Aster Web ad October
  • IR Italiana Web ad January 2021
  • Mito September 2021 Web Advert
  • Armor May banner Ink
  • Adter Recruitment Web ad April 2021
  • PW Dubai December Ad
  • Ohana July 2021 web advert
  • CTS Toner Supplies Web ad April 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • CET Web ad September 2021
  • PCL Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • CET Web ad September 2021
  • HYB Web ad February 2021
  • PW Dubai December Ad
  • CTS Toner Supplies Web ad April 2021
  • Ohana July 2021 web advert
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • PW Dubai December Ad
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • CET Web ad September 2021
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark