Placeholder image
  • Ninestar Masthead banner April 2021
  • Katun March Web Advert 2021
  • Biuromax Web ad May 2021
  • Nubeprint Online 425x90
  • Static Web ad March 2021

HP glams up Instant Ink

October 8, 2018

The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi.

“Instant Ink is a convenient service, but not necessarily sexy. The product itself is – literally – very colourful. We picked that out and made it big,” explains Rogier de Bruin and Emilio de Haan, who serve as founders and creative directors of Herc.

The advert developed through this new campaign involves the ‘personification’ of the Instant Ink service being enacted by ‘smooth walkers’, “styled in the colour of the cartridges” as MarketingTribune reports.

Akwasi serves as the spokesperson for the campaign.

Stefan Vermeul, marketing manager printing at HP, explained why the OEM chose Herc: “We wanted an energetic, impactful campaign with a clear message that really differentiates from everything else that you see in a block. Herc has previously shown that they dare to innovate and that is exactly what we want to achieve as HP.”

Categories : Around the Industry

Tags :

Leave a Reply

Advertisement

  • Mito June web advert
  • Ninestar Big & Bold April 2021
  • Armor May banner Ink
  • GM Technology June 2021 Web advert
  • Aster June 2021 Web advert
  • Static Web ad January 2021
  • GPI June 2021 Advert
  • IR Italiana Web ad January 2021
  • Apex web ad May 2021 version 2
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • CET web advert June 2021
  • PW Dubai December Ad
  • HYB Web ad February 2021
  • CTS Toner Supplies Web ad April 2021
  • PCL Web ad January 2021
  • CTS Toner Supplies Web ad April 2021
  • PW Dubai December Ad
  • Adter Recruitment Web ad April 2021
  • CET web advert June 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • CET web advert June 2021
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • PW Dubai December Ad