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HP announces Amplify Programme enhancements

March 30, 2023

At the Amplify Partner Conference, HP Inc. announced several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration.

As of 1 November 2023 (fiscal 2024), all HP products, solutions and distribution across its portfolio will be integrated into the HP Amplify Programme, delivering one global platform as the foundation for partner engagement. 

“The HP Amplify programme represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Programme as of our new fiscal year,” said Kobi Elbaz, General Manager, HP Global Channel Organisation. “Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the programme based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback.”

HP also unveiled two new elements in the HP Amplify programme, including the More for More benefit and compensation programme, and Fast Lane joint demand generation process. This, HP said is aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners.

The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn-around time and overall experience for eligible partners.

Both the More for More and Fast Lane elements will be deployed in the Amplify partner programme in HP’s new fiscal year, 1 November 2023.

HP Amplify Impact represents the world’s first partner assessment, resource, and training program focused solely on Sustainable Impact. To help spur the company’s ambitious goal of enrolling at least 50% of Amplify partners in Amplify Impact by 2025, HP announced a new way for participating partners to leverage Amplify Impact participation towards eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services.

Categories : Around the Industry

Tags : Amplify Partner Programme HP Inc New Services Partners Updates

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