August 26, 2022
At its HP Amplify Executive Forum, HP Inc.’s annual partner roadshow, members of the HP executive staff kicked off the company’s three-city partner roadshow.
The white-glove event is set to provide partners from around the globe with the opportunity to learn more about the company’s focus on continuous innovation, operational excellence and its optimistic roadmap for driving sustained partner growth in 2022 and beyond.
The roadshow event opened 25 August in Palo Alto, followed by events in Dubai on 28-30 August and Amsterdam on 1-2 September.
Hosted by HP’s General Manager of Global Channel Organization Kobi Elbaz, the event featured speakers from across the HP Leadership bench, including President and Chief Executive Officer Enrique Lores, President of Personal Systems Alex Cho, President of Printing, Imaging & Solutions Tuan Tran, Acting Chief Commercial Officer Luciana Broggi, and Chief Supply Chain Officer Ernest Nicolas.
“HP has a long-storied history – built over decades – as a channel-led company. Together with our partners we are well positioned to seize opportunities in existing and adjacent markets as we create the customer experiences of the future,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Over the coming days, our intent is to introduce partners to our growing, innovative portfolio and engage in a two-way dialogue on our shared ambitions.”
At the event, the company unveiled a range of innovative new offerings for its partenrs aimed at the SMB sector.
New mobile office: The HP Dragonfly Folio G3 with a pull-forward design, combines laptop productivity with the convenience of a tablet in one device. The HP Dragonfly Folio contains recycled magnesium, aluminium, and ocean bound plastics. HP Wolf Security for Business4 provides a resilient defence against malware and hacking.
New home studio: The new HP 34″ All-in-One Desktop PC creates a studio-like experience with support for dual video streams and camera switching,6 so users can show themselves and their work professionally and seamlessly at the same time.
New digital canvas: HP Z32k G3 4K USB-C Display, the world’s first IPS black display with Thunderbolt technology. The latest Z performance monitor features IPS Black panel technology, which means deeper blacks, more vibrant colours, and a 98% P3 wide colour range, all in 4K ultra-high resolution.
New view into hybrid work: The HP 965 4K Streaming Webcam empowers users to stream their most authentic self. Enhanced by HP Presence, the webcam delivers a crystal-clear video experience in up to 4K resolution, while AI face-framing and autofocus makes it feel like you are in the room with everyone.
Over 80% of small businesses rely on printing to run their business, according to a survey of small business owners conducted with Morning Consult. Yet, 55% say they do not have time to manage the technology.
HP announced the introduction of HP Instant Ink for small business and the new LaserJet Pro with HP+. HP’s new printing services and solutions for small business owners are designed to simplify technology management, the OEM said.
HP Instant Ink subscription services and advanced features like the HP+ Smart Admin Dashboard can help small businesses save time, money and enable greater productivity. HP Instant Ink and HP+ also allow small businesses to recycle cartridges, as well as protect and restore forests around the world.
One small business owner surveyed said, “Managing printers is not a very efficient use of time or energy.” With a second business decision maker surveyed saying, “Everything is becoming more and more automated. Perhaps this could also be applied to printers. It would be nice if the machines could order ink and toner on their own.”
“No one listens to the needs of small business and responds like HP. Entrepreneurs need printing to be effortless – from the set-up process to ordering supplies to monitoring security,” said Xavier Garcia, Global Head of Print Hardware Systems at HP. “HP Instant Ink for small business and the new LaserJet Pro with HP+, is an intuitive printing system requiring minimal management so that small business owners can dedicate their time and energy to growing their businesses.”
In the US and Canada, HP ink and toner cartridges can be recycled through HP’s Planet Partners program, where available, supporting HP’s reuse and recycling process for reducing plastic waste and contributing to a circular economy.
In the US, easily recycle ink and toner cartridges with return shipping and packaging included with every Instant Ink order.
HP’s LaserJet Pro with HP+ delivers Forest First printing, which means that for every page printed for the life of the printer, HP will contribute to the restoration, protection and responsible management of forests working with NGO partners like World Wildlife Fund. HP also helps businesses advance their climate initiatives through certified carbon neutral printing.
HP Instant Ink for small business and the LaserJet Pro 3000 and 4000 series with HP+ are available now in US, Canada and will be available later this year in Europe.
HP also announced the Amplify Impact Global Expansion. Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives across Climate Change, Human Rights & Digital Equity. HP today announced the global expansion of this award-winning program – across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this programme.
HP also invites partners to enter its new annual HP Amplify Impact Awards, celebrating partners across five categories at an awards ceremony in December 2022. Winners will have the opportunity to promote their award externally with badges and promotional material.
Introducing HP Curiocity: Recent studies emphasise the benefits of training and collaborative selling to the bottom line. In response to these trends and based on partner feedback, HP developed a new platform offering enhanced training, community engagement and rewards.
Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this collaborative community.
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