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Canon discusses Nigerian market move

January 2, 2018

The Regional Sales Director of the OEM’s ME division discusses its recent expansion into Nigeria.

Somesh Adukia, Canon Middle East’s Regional Sales Director, has given an interview to The Nation’s Lucas Ajanaku in which he explains the reasoning for the OEM’s move into the Nigerian market, during the Lagos launch of its new range of printers.

Calling the country “one of the largest African markets in terms of potential and GDP”, Adukia said that from Canon’s perspective Nigeria was “an untapped territory”, adding that its large population (over 190 million) offered even greater potential for the OEM.

“The demand for cost effective office printers has significantly increased in Nigeria for offices where high yield printing is the norm,” explained Adukia, when asked why Canon had decided to introduce its latest printer line to the market. “There has also been a boom in demand for home users who enjoy printing all their best photographs. With the Canon Pixma Series, our customers in Nigeria get to enjoy, efficient cost-effective printing.”

Yet the OEM’s choice of destination presents challenges, with infrastructure deficit being the key one highlighted by Ajanuku. Canon are, however, remaining optimistic, according to Adukia.

“In spite of all these challenges [] Nigeria is an important hub in industrial and production printing segment, and has a thriving film industry – all of which Canon can support through our value-added services.”

Throughout the interview, Adukia also discusses the benefits of the OEM’s new Pixma G series, as well as explaining what services are available to the company’s Nigerian customers should malfunction strike; he details the partnerships agreed last year between Canon Central & North Africa and Ensure Services, Kontakt, and Technology Distribution, three service centres in the country. Adukia explains: “These service stations offer total after-sales product repair services in eight locations across Lagos, Abuja and Port Harcourt.”

You can read the interview in full here.


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