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Canon’s Zenti in Nigerian mission

May 11, 2018

Lagos, Nigeria.

The OEM’s Head of Emerging Markets Business Unit made the journey in order to reaffirm the company’s “commitment to the region.”

As part of the visit, Stefano Zenti will discuss how Canon can work with local companies more closely, according to BusinessDay, which opines that “the role of technology over the years has significantly transformed the lives of the people in Nigeria.”

The trip also aims to strengthen regional presence, focus, and business opportunities for Canon, which established its Central and North African subsidiary in 2015, after half a century of operation through a distributors’ network in the area.

“I am truly excited to be in Nigeria which remains an important market for Canon Europe,” said Zenti, who praised the nation’s “growth trajectory” and its economy’s “significant improvement in all major sectors.”

“Given the current momentum, and as per International Monetary Fund projections, the Nigerian economy could expand to 2.1 percent in 2018, which gives a positive economic outlook of the country,” he added.

Part of Canon’s engagement strategy was the ‘#MyNaija #LiveForTheStory” campaign, which aimed to “position Canon as a story-telling brand” by encouraging Nigerians to share their stories, “capturing the essence of what being Nigeria means to them.”

“Driven by our Canon philosophy of “KYOSEI”, we are creating new value for our customers through investing in “in-country presences” in key African countries,” explained Zenti. “The team is also excited to see the response that #MyNaija campaign has received in Nigeria as Canon continues to encourage young talents catering to their technical as well as support-related needs.”

Since the establishment of the subsidiary, the OEM has set up a Nigerian-staffed local office to expand its servicing network, and has hosted talent-driven workshops and coaching seminars. Roman Troedthandl, Canon Central and North Africa’s Managing Director, said: “We are happy to have Stefano visit us as Canon continue to be passionate about growing its presence and investments in Nigeria where imaging solutions are embraced.”

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