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Awards roll in for Toshiba

December 13, 2018

The OEM’s American division has enjoyed a successful spell in recent weeks, with a trilogy of honours being awarded.

Toshiba’s Elevate MFP customisation platform, which allows users to personalise the interface of Toshiba’s e-STUDIO MFPs, received a 2019 Buyers Lab Pick Award from Keypoint Intelligence. The cloud-based platform lets users add functionality, automate common and sophisticated tasks, promote commonly-used features, and incorporate their branding, on a fully customised front panel. The latest version, Elevate 2.0, also features Elevate Composer, enabling non-technical personnel to configure and design a bespoke MFP “in minutes.”

“Elevate Composer is a simple, yet elegant solution that enables Toshiba partners to deliver MFPs that are truly customised to each customer’s needs,” said Keypoint Intelligence’s Director of Solutions Analysis, Jamie Bsales. “It enhances the value proposition of the hardware, making it an integral part of a customer’s business processes.” 

Toshiba’s Chief Marketing Executive Bill Melo called the award “an incredible honour for everyone at Toshiba associated with our latest UI.”

“Elevate Composer presents our reseller community with the capability to personalise an e-STUDIO MFP to meet the specific workflow needs of each client,” Melo continued. “This level of customisation enables ends users to perform often complex tasks at the touch of a button.” 

The Buyers Lab Pick Award was followed by a Better Buys Editor’s Choice Award, for its e-STUDIO 5015AC series of MFPs, with the Elevate platform again receiving plaudits.

Toshiba’s five next-generation MFPs received the honour after outperforming similar colour, high-volume, multifunction printers in side-by-side comparisons. Better Buys testers particularly highlighted the e-STUDIO 5015AC series’ “premium feature set, competitive price and overall value.” Better Buys also presented high grades to the OEM’s Elevate platform.     

“Toshiba continues to upgrade its MFPs in order to help companies print more securely, efficiently and effectively,” Better Buys Editor Melissa Pardo-Bunte declared. “One of the features we particularly like is the new Elevate touchscreen interface that automates common workflows while providing customizable templates for each business need.”  

Toshiba’s e-STUDIO5015AC series MFPs combine an Intel Atom processor with next-generation security protection, “to help tackle virtually any print, document management and workflow application in a secure manner.” The products adhere to the Hard Copy Device Protection Profile (HCD-PP), which helps ensure all scans, copies, faxes and digital document prints meet rigorous security assurance standards. The Toshiba products also support NFC Authentication, a security protocol embraced by the mobile device community, which simplifies login for users of many Android devices.  

“The entire Toshiba team is grateful to again receive such a notable award from a preeminent industry authority as Better Buys,” said Bill Melo. “Our latest colour, high-volume MFPs have also struck a chord with organisations seeking superior document management and support.”   

Last but not least, the OEM was also celebrating the bestowal of a Top Workplaces Award 2018 by The Orange County Register.

Toshiba earned the honour based on employee feedback gathered through a third-party survey administered by research partner, Energage, LLC. The anonymous survey measured several aspects of workplace culture, including alignment, execution and connection.  

“Top Workplaces is more than just recognition,” explained Energage Chief Executive Officer Doug Claffey. “Our research shows organisations that earn the award attract better talent, experience lower [staff] turnover, and are better equipped to deliver bottom-line results. Their leaders prioritise and carefully craft a healthy workplace culture that supports employee engagement.”  

Samantha Gowen, Business Editor of The Orange County Register and Southern California News Group, said: “The business community in Orange County offers a shining example of what successful workplaces look like. Over the course of 11 Top Workplaces programmes, The Register has shared with our readers how these employers elevate their associates and ultimately their product.”

“Key among those responsibilities is acknowledging the power of the team,” Gowen continued. “An inclusive culture remains one of the best workplace standards for employers, and we see that in our honourees each year. Congratulations to each company and organisation for exemplifying ideals.”   

Toshiba’s Vice-President of Human Resources, Joan Maesky, expressed her delight at the news: “The entire Toshiba team is truly honoured to win the 2018 Orange County Register Top Workplaces Award. Toshiba’s core values are designed to establish a positive, engaging and stimulating workplace where people want to work and every employee’s thoughts and opinions matter.”

“We value this award tremendously because it comes from our greatest asset, our people,” she added.

“Becoming a Top Workplace isn’t something organisations can buy,” Claffey concluded. “It’s an achievement that organisations have worked for and a distinction that gives them a competitive advantage. It’s a big deal.” 


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