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Toshiba and Synnex Australia join forces

July 5, 2018

Toshiba Electronic Components Taiwan Corporation and Synnex Australia have announced the channel collaboration of Toshiba internal hard drive products and after-sales services for the Australian and New Zealand region.

Synnex Australia, an IT solutions provider with over 6,000 channel partners, has been appointed the authorised distributor of the full range of internal Toshiba hard drive products in Australia and New Zealand.  

Toshiba, Synnex explains, “offers higher capacity and performance specification hard drives.” In the consumer’s product line, a new colour label system has been designed for each internal drive category to identify the usage and device application for easier selection.

Through this collaboration, both Toshiba and Synnex will deliver what they describe as “high quality value adding storage solutions, reinforcing their commitment to maintaining the brand’s product performance and reliability.”  

“This alignment provides additional offerings for the system builders, surveillance and NAS market, expanding our reach and opening up opportunities to wider vertical markets” says Darren Tan, Synnex Australia Product Management and Marketing Director. 

“We are pleased to have Synnex Australia as our channel collaboration partner to serve the Australian and New Zealand market. It is critical to build our channel with distributors we can trust as we are always looking at ways to better serve and bring the products and services to the market for better support”, says Takayoshi Tokushima, Director of Storage Products Marketing Group at Toshiba Electronic Components Taiwan Corporation.  

Tokushima adds further, “Synnex has strong channel strategy and capability of providing technology solutions. We see great importance and opportunities to the varied needs in today’s storage marketplace. Teaming up with Synnex will enable more resellers and customers to benefit and we are positive about this synergy to reach more potential in the marketplace.” 

Toshiba recently launched their new 6 series consumer internal hard drives; the P300 Desktop PC Hard Drive, L200 Laptop PC Hard Drive, X300 Performance Hard Drive, N300 NAS Hard Drive, S300 Surveillance Hard Drive and V300 Video Streaming Hard Drive. These releases deliver “the capacity and performance needed for today’s consumer storage applications.”

This new line up comes with a colour range for each category; both the P300 and L200 in a red desktop/laptop PC label, the X300 in a silver performance label, the N300 in a gold NAS label, the S300 hard drive series boasts a green surveillance label and the V300 hard drive series comes in a blue video streaming label.

 

 

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