David Connett
Opinion: HP’s lock in strategy could alienate consumers
December 5, 2023
Unlike a jovial pub lock-in, HP’s strategy of locking in customers to its expensive consumables could backfire, potentially driving consumers towards more cost-effective alternatives offered by competitors.
Podcast: MPS and Diversification
July 29, 2022
MPS – Probably the biggest earner for consumables, but the MPS market is changing, and we explore how it has and may continue to change.
