February 10, 2022
In a wide-ranging reorganisation Messe Frankfurt brings together their Ambiente, Christmasworld and Creativeworld under the motto “Home of Consumer Goods” with Paperworld and Remanexpo becoming Ambiente Working.
Starting in February 2023 the three Messe Frankfurt shows Ambiente, Christmasworld, and Creativeworld will take place at the Messe Frankfurt fair grounds from 3/4 to 7 February 2023 under the theme “Home of Consumer Goods.”
The COVID-19 pandemic “has contributed to an acceleration of global structural change. This is accompanied by an increasingly rapid change in attitudes to life, lifestyles, and consumer behaviours.
Messe Frankfurt said “the redesigned offering will provide a unique, comprehensive portfolio of products and solutions and actively leverage synergy effects for exhibitors, visitors and the media.
At the same time the Global Sourcing section of the three leading trade fairs will be merged into a joint offering and marketed internationally.”
Messe Frankfurt commented that “the global consumer goods industry is in upheaval with new forms of retail and distribution, digitization… rising online sales shares combined with falling customer footfall… and the consumer’s active search for sustainable alternatives, supply chains strained to breaking point with resulting material bottlenecks, and pandemic-influenced business travel behaviour are just some of the diverse but crucial drivers that are keeping the globally active industry on its toes and presenting it with new challenges every day.
“Messe Frankfurt provides answers to the current changes and challenges and redefines the marketplaces of tomorrow. By establishing innovative formats at the location and internationally, we create growth opportunities, provide orientation and security in volatile times, and actively help shape a global industry in transition,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
The Paperworld Remanexpo and office products groups will become the new Ambiente Work as Messe Frankfurt takes this as an opportunity to rethink what Paperworld has to offer and to open up completely new and unique perspectives and thus potential for exhibitors and visitors.
The Messe Frankfurt global sourcing platform is the largest outside of China. With integration into the four leading trade fairs, will be expanded in Frankfurt from 2023 under the label “Global Sourcing” and positioned at other international locations at other times. Additional markets and sales channels will thus be opened up for producers and uncomplicated access will also be created for buyers who have not previously sourced globally.
Messe Frankfurt to introduce near-sourcing events to respond to supply and demand disruptions and transport bottlenecks in logistics chains as companies are currently being forced to re-evaluate and reorganize their supply chains. Messe Frankfurt will create on-site business formats in selected sourcing countries, to enable buyers can travel easily and quickly to examine an initial selection of potential suppliers and enter business relationships directly.
Not just face to face, Messe Frankfurt has already been offering year round active help for retailers with Nextrade, as the first order and data management platform and Conzoom Solutions, as an information and inspiration platform for the global consumer goods industry.
“The live ordering, inspiration and networking formats are missing. With our digital offerings, we are providing targeted support to our partners in industry and retail in this volatile situation. Nevertheless, there is no substitute for meeting in real life,” explains Braun.
Paperworld brand events will continue at their traditional trade fair venues in China, India and the Middle East.
Our take on this: That change would happen is inevitable and, dare we say it, long overdue. Covid has brought about permanent changes in working patterns. At the same time online sales grew out of all proportion over the last two years. Sustainability is rapidly rising as a key concern. Factor these into the melting pot and a new dynamic is evolving that is moving forward.
The new concept has a potential audience of 100,000+ trade visitors, which is good news. But the traditionalists will mourn the loss of the Paperworld brand from Frankfurt programme so the devil will be in the detail. Which hall will Ambiente Work be in? Will a five-day show work? What will the criteria be for the Global Sourcing sector? More details will follow next week. In the meantime, let us know what you think.
Categories : World Focus