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Lexmark introduces A4 Instant Rewards incentive for channel partners

July 14, 2020

Printer manufacturer, Lexmark, has announced a new A4 Instant Rewards Programme for channel partners in Australia and New Zealand.

The Instant Rewards eGift cards are for Lexmark dealers selling its A4 Colour or Mono 5 / 6 / 7 / 8 Series multifunction printers between the 1 July and the 30 November 2020 and is worth from AU$50 ($34.71/ €30.60) up to AU$2,300 ($1,596/ €1,408).

Each time a partner hits a ‘gate’ through every eligible Lexmark machine sold and claims through LEAP Sales, the below rewards will be won instantly:

  • Gate 1: Sell and claim one eligible Lexmark A4 Colour MFP for 1,000 Instant Kudos to receive a AU$50 ($34.71/ €30.60) eGift card.
  • Gate 2: Sell and claim five eligible Lexmark A4 Colour MFP’s for 5,000 Instant Kudos to receive an additional AU$250 eGift card, total AU$300 ($208.22/ €183.63).
  • Gate 3: Sell and claim ten eligible Lexmark A4 Colour MFP’s for 10,000. Instant Kudos to receive an additional AU$500 eGift card, total AU$800 ($555.26/ €489.68).
  • Gate 4: Sell and claim twenty-two eligible Lexmark A4 Colour MFP’s for 22,000 Instant Kudos to receive an additional AU$1,500 eGift card, total AU$2,300 ($1,596/ €1,408).

In total there are twenty A4 Mono Laser Multifunction printers in the 5 / 6 / 7 / 8 Series ranges that are eligible for the rewards.

An added bonus of AU$1,000 ($693.86/ €612.07) is available to dealers who introduce Lexmark to a new end-customer opportunity of over 200 units.

“This promotion is a great incentive that empowers partners to effectively win more business opportunities by taking advantage of Lexmark offerings in a rewarding manner. We are proud to engage our partners in rewarding incentive programs to motivate teams and help them meet their business goals,” said Stephen Dubois Lexmark Sales General Manager for Australia and New Zealand.

“Coming at a time where we’re seeing a fundamental change in the print market, which is moving away from centralised Copier based print, these A4 devices are such a powerful alternative to A3 printers. A3 MFD’s are giving way to smaller, full-featured A4 devices, which can be flexibly deployed where people need them, especially important now as the distributed workforce is here to stay,” he added.

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