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Innovations and insights in Dubai: Paperworld ME Day Two

March 19, 2019

ETIRA President David Connett speaks at Paperworld Middle East.

Today’s second day of the region’s premier office imaging and stationery trade show got off to a flyer, with a range of technical innovations catching the eye of the event’s many visitors.

As well as being able to observe the latest products, services and innovations on display from the hundreds of exhibitors at this year’s event, the thousands of visitors passing through the  Dubai International Exhibition and Convention Centre, in the United Arab Emirates, were also able to take in expertise from across the industry, in an eye-opening series of talks and seminars.

First to speak was ETIRA President David Connett, fresh from multiple appearances at Paperworld and Remanexpo in January of this year. Connett discussed the theme of reuse, its benefits and virtues, and why it is superior to single-use, as well as what more can be done to embrace the ethos of reuse and lead the fight against single-use plastics, which are continually causing environmental destruction in all manner of different ways.

Connett was followed at the lectern by Naved Hasan, the Associate Editor of Africa Business Pages & Business Guide Africa, who spoke to the gathered audience on the African Market, and the opportunities and challenges therein, in what was the second well-received seminar of the day.

Finally, after a short break, Co-Founder and President of Natural Born Leaders, Magdalena Matulewicz, discussed the skills needed for leadership, and how to ingrain them, in a thought-provoking seminar entitled ‘Nurturing Natural Leadership Mindset Through Personalised Learning Experience In Child’s Early Years Learning And Development.’

Elsewhere on Tuesday’s Day Two, organisers Messe Frankfurt Middle East provoked excitement with its announcement that next year’s Paperworld Middle East trade show would feature a brand new exhibition concept, Interior Lifestyle Middle East, targeted at the wider Middle East, African, and Central Asian markets.

Interior Lifestyle Middle East will debut in March 2020, offering a holistic platform for exhibitors to showcase mid to high-end consumer goods, specifically oriented toward the giving and dining segments, and targeting thousands of retail and corporate buyers across the region.

The annual three-day event will run alongside Paperworld Middle East, with the two shows taking place simultaneously at the Dubai International Convention and Exhibition Centre.

Simon Mellor, the CEO of Messe Frankfurt Middle East, said Interior Lifestyle Middle East will leverage the existing synergies of Paperworld Middle East, where around a quarter of the 7,000 plus visitors expressed an interest in purchasing gift articles already in 2018.

“Interior Lifestyle Middle East will cater to a vital niche in the market for mid to high-end consumer and lifestyle goods, especially gift articles and dining products and accessories,” said Mellor. “With a considerable segment of Paperworld Middle East trade buyers also on the lookout for gift articles, Interior Lifestyle Middle East will run concurrently with Paperworld Middle East in order to meet their requirements and build on common synergies of the two shows.”

Wednesday’s final day of the trade show will see a resumption of the seminar programme that has proved so popular with visitors, with Matulewicz’s colleague, Natural Born Leaders Co-Founder and Vice-President Witold Matulewicz discussing ‘The Importance of Self-Directed Play in Early Years Education as a Key Tool to Unlocking Children’s Fullest Potential’.

This is followed by a repeat of Magdalena Matulewicz’s seminar from Tuesday, before David Connett returns to the stage to examine the current scandal of DecaBDE contamination in the aftermarket, and the response of the remanufacturing industry to it. The day then concludes with a Question & Answer session, as Paperworld Middle East draws to a close for another year.

To read The Recycler’s coverage of yesterday’s first day of the show, click here.


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