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HP holds annual partner event

September 17, 2020

At HP Reinvent, HP Inc.’s annual global partner event, the company unveiled a range of new offerings and sustainability, including the expansion of subscription-based plans for toner.

Hosted by members of HP’s leadership team, including President & Chief Executive Officer Enrique Lores and Chief Commercial Officer Christoph Schell, the event explored a broad range of topics centred around the evolving customer journey and digital transformation, the rise of the prosumer, the future of education and work, cybersecurity in the new normal, among other topics, and a call-to-action for partners to embrace HP’s long-standing commitment to Sustainable Impact and equality.

“The key to innovation is understanding our customers – pushing technology to the limit and generating new imaginative solutions aimed at meeting the needs of customers in the new normal,” said Christoph Schell, Chief Commercial Officer at HP. “The forces shaping our world and the way in which we do business today have dramatically shifted. Together with our partners we must define a course for the future where we are defined by the outcomes we enable, not simply the products we sell.”

HP introduced a range of enhanced PC solutions designed to address a variety of rapidly evolving work environments and reinvented print solutions which it said deliver value, simplicity and efficiency.

The shift to remote and distributed workforces has accelerated many companies’ efforts for remote management and digitised workflows. As customer buying behaviours continue to evolve – everyone – from large enterprises and governments to SMBs and individual employees have had to adapt to new workspaces and digital business methods.

In response to these changing dynamics, the company launched new print products, services and solutions optimised to enable new ways of working, new ways of managing and new ways of buying. New Print innovations include:

  • HP LaserJet Enterprise 400 Series, HP’s smallest enterprise-class experience
  • HP DesignJet portfolio for architect, engineer, construction and home offices
  • Document Workflow Cloud solution for simplifying the flow of information from paper to digital
  • Fleet Onboarding tool enabling partners to quickly onboard HP Workpath across printer fleet
  • Expansion of subscription-based plans for toner

HP’s dedication to sustainable impact has long been integral to its business strategy and operations. As a central component of HP’s new Amplify channel partner programme launching 1 November, HP issued a call-to-action to its partner community to lean in to driving meaningful change across the global IT industry across the three pillars of Sustainable Impact: people, planet and community – with an emphasis on racial and gender equality.

HP said its HP Amplify Impact represents a first-of-its kind partner assessment and training programme, providing the tools and resources required to identify potential gaps in the goals partners wish to set and provide guidance on how to achieve those goals.

Partners will be recognised via an annual certification and awards program. The company set an ambitious goal of enrolling at least 50% of its global channel partners in the voluntary programme by 2025.

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