June 8, 2023
In recognition of World Environment Day, HP’s intention was to inspire action through art. HP and artist Germane Barnes emphasised the importance of recycling through the “Create What’s Next” exhibit, a hands-on, unique, and visual experience.
The exhibit took attendees on an experiential journey through HP’s ink cartridge recycling process, established over 30 years ago as HP Planet Partners. The exhibit displayed reduce, reuse and recycle methods as seen by design visionary Germane Barnes – who used materials from each phase of the process to create an interactive and visually arresting experience that showcases how individual actions observed as a collective can have a profound impact.
“At HP, we understand the importance of the materials we use and where they come from – which is why we design products that use less and give more. But we recognise there is always more work to be done,” said Mariama Kabia, Social Impact Lead at HP. “Achieving a circular economy requires more partnerships, collaborations – including the next generation of youth – and knowledge sharing across organisations. We aim to educate and inspire those around us to recycle with this exhibit.”
“When HP first approached me with this creative idea, I saw it as a challenge given the scale of the ink cartridge recycling process, and all the work that goes into responsibly accounting for the materials that go into making them,” said Barnes. “But this was an opportunity to show people through art and design the various steps in the process, with a hope they’ll begin to understand how they can be part of the journey and make a difference even if it is a small one.”
Categories : Around the Industry