Fuji Xerox to end agreement with Xerox
January 7, 2020
Following on from yesterday’s announcement about the name change of Fuji Xerox that takes effect 1 April 2021, Fuji Xerox has announced that it will end the Technology Agreement with Xerox effective 31 March 2021, although it will continue to supply Xerox with Fuji Xerox product.
Fuji Xerox Co., Ltd, will end the Technology Agreement with Xerox Corporation on the agreement’s expiration date, 31 March 2021, and has notified Xerox Corporation of its decision. The Technology Agreement provides for technology/brand licenses and sales territories applicable to each company. This is expected to realise an annual saving of $91 million saving for Fuji Xerox.
Fuji Xerox and Xerox Corporation have benefitted from the shared use of technologies each company independently developed. Today, however, Fuji Xerox develops, manufactures and delivers its original products to Xerox Corporation based on Fuji Xerox’s technologies. As such, Fuji Xerox will continue to provide Xerox products based on Fuji Xerox technologies after the Technology Agreement with Xerox Corporation ends.
Under the Technology Agreement, which provided the sales territories for each company, Fuji Xerox has been engaged in sales activities in the Asia-Pacific region with the “Fuji Xerox” brand whereas Xerox Corporation has been engaged in sales with the “Xerox” brand in the other regions. The decision to end the Technology Agreement will result in the removal of such sales territory restrictions from April 2021, paving the way for Fuji Xerox to expand its business worldwide under a new original brand.
As previously reported, following the expiration of the Technology Agreement on 31 March 2021, , Fuji Xerox will change its company name to “FUJIFILM Business Innovation Corp.” as of 1 April 2021. The company added it will also swiftly work to strengthen its document and adjacent businesses and expand into new business areas. Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things.
“Fuji Xerox is now strongly positioned to conduct businesses dynamically and with more liberty in a truly global manner,” said Kouichi Tamai, President and Representative Director of Fuji Xerox. “Today’s announcement of ending the Technology Agreement with Xerox Corporation opens doors for Fuji Xerox to, after April 2021, utilise our own technologies and synergise with technologies owned by other Fujifilm Group companies to produce/market products and solutions under our own new brand worldwide. Additionally, becoming a wholly owned company of FUJIFILM Holdings Corporation as announced in November enables us to make business decisions more efficiently regarding investing in new businesses, building alliances, and pursuing acquisitions with a worldwide perspective. These new exciting steps are for all our customers – both our current customers in the Asia-Pacific region as well as our future customers in the US/EU region. By continuously developing innovative products and solutions that improve efficiency, we will help them resolve their business challenges.”
The product supply agreement with Xerox Corporation will continue to be effective despite the expiration of the Technology Agreement, and Fuji Xerox and Xerox Corporation will continue to act as each other’s product supplier.
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