February 8, 2023
The international consumer goods fairs Ambiente (includng Remanexpo), Christmasworld and Creativeworld joined forces for the first time from 3-4 to 7 February 2023.
For its debut, the consumer goods fairs welcomed 4,561 exhibitors, that occupied the entire Frankfurt exhibition centre on 352,950 gross square meters and impressed 154,000 retailers from all over the world with their innovations. Participants from more than 170 nations celebrated the personal encounter.
For five days, the fully booked exhibition halls were buzzing with reunions and an energetic ordering mood. A total of 154,000 buyers came to Frankfurt to experience trends live and to order for their collections, with which they stimulate the consumer mood.
“With an overwhelming participation and tremendous internationality, we have made an incredible comeback for the global consumer goods world after two years of pandemic. Frankfurt has strengthened its leading position and is the comprehensive inspiration, ordering and networking event. Our new concept One-Stop-Shop is working” said Detlef Braun, Member of the Executive Board.
The high level of internationality exceeded all expectations, 70% of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland. The satisfaction ratings are at a very high level and currently stand at 94%.
The topic of sustainability was omnipresent at all three trade shows with innovative products – according to the Zukunftsinstitut, it is increasingly in demand among consumers and is becoming a decisive purchasing criterion. “More than 70% of people worldwide still prefer to shop in stores. However, they want to do so more locally, more sustainably and more collaboratively. Every crisis generates resilience, courage and creativity, and changes create new opportunities and potential for retailers. Here, it is important to set the course early on and consistently put on the consumer’s glasses,” suggested Futurologist and Retail Expert Theresa Schleicher from the Zukunftsinstitut.
On the online platform Digital Extension, a total of 80,242 participants were virtually on the move, there were over 8,000 networking interactions, around 4,000 chat messages were sent and over 1,000 hours of content were watched.
Until 17 February 2023, exhibitors and visitors can continue to network via the online platform and follow selected trade show highlights. This enables optimal post-fair business and offers the chance to make important business contacts even afterwards.
Ambiente (including Remanexpo), Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition centre on 26/7 to 30 January 2024.
Categories : World Focus