July 27, 2021
That was the finding of the second round of Messe Frankfurt’s customer survey.
Known as the Customer Care Campaign (CCC), the survey was first conducted in autumn 2020 and then repeated in spring 2021.
With its Customer Care Campaign, Messe Frankfurt put its sales network to work with the explicit purpose of gathering information on the pandemic’s impact straight from the source and learning about key details in different countries and regions to assist Messe Frankfurt’s planning.
Companies expressed clear approval of the additional digital benefits offered by hybrid trade fair formats during the pandemic in particular. However, people want (and need) in-person trade fairs.
Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, shared his interpretation of the findings: “This is a clear vote of confidence for in-person events. Only 3% of respondents wanted to see events move entirely online. In fact, 67% of our customers would like events to take place solely in person, with another 30% expressing a preference for hybrid formats. In total, 97% of our customers remain convinced that in-person events are an essential component of trade fairs.”
Marzin added: “We first conducted this survey back in 2020, and not only were our customers eager to share their views, but there was also a sharp rise in confidence been the first and second surveys. Many of our customers saw their financial situations improve markedly during this time. There has also been an increasing readiness to take part in trade fairs nationally and internationally, both today and in future. Both of these factors have made us very optimistic here at Messe Frankfurt. Our customers are still here.”
59,000 companies took part in this survey. They were asked not only to answer the questions posed by Messe Frankfurt’s sales partners, but as part of the second survey this spring they were also called on to participate in a more in-depth market research survey.
Mirko Schubert, Vice President International Sales Management at Messe Frankfurt: “The fact that more than 70% of customers surveyed provided us with qualified feedback is a sensational result that breaks all of our records.”
Paperworld 2022 edition will open its doors as usual from 29 January to 1 February 2022. The event invites you to set the course for future business success and generate new commercial instincts and, once again, to make active use of the opportunities offered by personal encounters.
Paperworld and Remanexpo gives you an excellent chance to present your products to an international audience of trade visitors, to exchange ideas and information and to make new business contacts.
The Remanexpo product area has been an integral and important part of Paperworld for over ten years now. In the future, the fair is focusing on the three key sectors of Reuse, Distribution, and Print Plus to showcase the full spectrum of the office imaging market.
At the last Paperworld in 2020 there were a total of 1,581 exhibitors from 69 countries presented their products at Paperworld in 2020. 29,266 visitors, of which 9,171 were domestic visitors and 20,095 international visitors.
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