Ambiente 2024: Work hotspot continues to expand
April 13, 2023
For 2024, Working will continue to grow and the Office Design & Solutions range will be expanded to include further premium suppliers for smart furnishing concepts for the most diverse working worlds – whether mobile or hybrid, working from home, in the office, in co-working spaces or hotels.
Offices are increasingly becoming co-working spaces, hotels a second home with workstation options and home offices in need of a stylish and ergonomic upgrade – so the New Work meta trend offers opportunities for many sectors from the hotel industry and contract business to creative brands for home design and personal accessories.
Because the lines between living and working, functionality and lifestyle are blurring and demand flexible solutions across all sectors. To this end, Ambiente 2023 brought together the relevant players for the first time and, with the Ambiente Working section and the Future of Work highlight, launched the innovative platform for new perspectives in the field of office and contract furnishing.
A thirst for knowledge on the subject of New Work: On all five days of the fair, the Future of Work Academy offered a training programme on the diverse requirements of the working worlds of tomorrow.
In future, premium suppliers of products and solutions for the classic office, co-working spaces, home offices and mobile and hybrid working will continue to find their home in an attractive interior design environment in Hall 3.1 at Ambiente in Frankfurt – accompanied by the Future of Work area.
A new addition is a promotional area for young, innovative suppliers, who can use Ambiente as a springboard for establishing international contacts.
“We are setting the course for growth and want to actively promote new business contacts for our exhibitors and visitors in the future field of New Work and put together an exciting lecture programme with our partners. To this end, we are once again combining the modern world of work with the products and services of the Ambiente Living sections, Interior Design and Contract Business, in order to strengthen synergies for all those involved through short distances”, emphasised Yvonne Engelmann, Head of Ambiente Living, Giving, Working, Messe Frankfurt Exhibition GmbH.
At the same time, other working areas such as office supplies and technology and Remanexpo – the platform for remanufactured printer components – are growing in neighbouring halls at Ambiente. “Overall, we are pleased about a very high rebooking rate and about registered new exhibitors from the PBS brand industry, which wants to participate at full strength,” added Engelmann.
The partners for the area and for the entire Working area include World Architects, bdia (Federation of German Interior Designers), Prima Vier publishing house with Office Roxx, the German Stationery and Office Supplies Association and The Recycler magazine.
Ambiente (including Remanexpo), Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition centre and will be held 26/27-30 January 2024.
Interested in taking part in 2024? Register your interest to exhibit here.
Categories : Around the Industry
Tags : Ambiente Working Events Face-to-Face Frankfurt Remanexpo
