Epson targets SMBs with cartridge-free campaign
February 23, 2018
Epson America, Inc. has announced a national advertisement campaign entitled “Start It Up!” focused on the small business community.
The campaign will be airing throughout the 2018 Winter Olympics on NBC stations in New York City, Los Angeles, Chicago, Boston, Miami, Seattle and Minneapolis.
The “Start It Up!” advertisement campaign will include a 30-second television commercial, as well as a series of shorter vignettes, online and radio segments focused on Epson’s EcoTank® printers, designed, according to the OEM, “to empower small businesses and broaden awareness of key technology benefits for working professionals.”
In addition to digital and television airings on NBC station in the aforementioned markets, the “Start It Up” TV spot is part of Epson’s larger back to business campaign that also includes radio network partners such as iHeart Radio, NPR, The Tech Guy with Leo LaPorte, The Kim Komando Show, among others.
“Epson is focused on developing technology solutions for our business customers that drive results, work efficiently and allow them to flourish and innovate,” said Dan Murphy, International Marketing Communications, Epson America. “Because the Big Game and Winter Olympics reach a wide range of business professionals – ranging from the entrepreneur to the CEO of Fortune 100 companies – we feel it is the optimal medium to expand our commitment to the business community. We believe in creating real connections with our customers and are delighted to continue our partnership with NBC stations to reach small business communities far and wide.”
The commercial focuses on small business owners leveraging Epson’s cartridge-free WorkForce® ET-4750 EcoTank All-in-One, a printer targeted at business professionals which features easy-to-fill, supersized ink tanks for up to two years of ink in the box, equivalent to about 30 ink cartridge sets. The printer offers business professionals savings “of up to 80 percent ink with low-cost replacement bottles”, according to Epson.
Categories : Around the Industry
Tags : Ad Campaign Epson Printing SMBs USA
