November 5, 2018
Epson has revealed that it is continuing its investment in the Swedish print market by building a brand-new sales organisation and recruiting Jens Österberg as new Country Manager.
Over the past year, the OEM says that the number of employees on the corporate side of Epson in Sweden has almost doubled, with several new roles in both printers and projectors. The expansion is part of a major venture that Epson is doing in Europe, including four new local offices and a clear goal to become a leader in the business market printer.
Last winter, Adam Knapp came in from Xerox to lead the b2b venture in the Nordic region. Now Epson explains it is in the process of taking the next step – and in early October, Jens Österberg took over as new country manager in Sweden.
“I am very pleased with the recruitment of Jens, he has the right profile and fits perfectly in the team I want to build – young, hungry and with high ambitions. We have a very aggressive growth target in the future and we will meet that. To become number one in Sweden, we need fantastic employees and an organisation that works in the same direction,” says Adam Knapp, Head of Sales in the Nordic Region at Epson.
Jens Österberg has a wealth of experience of sales and building strong teams working towards a common goal, most recently being responsible for key customers at Ricoh. He started his new role on 1 October 2018 and will work with all of Epson’s products, from projectors to printers, in both consumers and companies.
“Epson is in an extremely exciting position, with an amazingly strong product portfolio and very satisfied customers. But we do not talk so much about us, and we are too little in the retailer. I look forward to joining and changing it, “says Jens Österberg, Country Manager at Epson, Sweden.
Epson is currently the market leader in projectors, for both home and business and schools, as well as in large format printers and photo printers, and now the OEM has set its sight on becoming the leader in the printer market as well. To help, the OEM says it has developed a strong portfolio of inkjet printers, a segment that the analyst IDC believes will grow rapidly in the coming years, accounting for 35 percent of B2B Office market.
Inkjet printers contain fewer moving parts than a laser printer and thus require less maintenance. They do not need any heating before printing and thus reduce electricity. Due to the sluggish consumption of ink, they also require less logistics and handpicking to be kept in operation.
“Ink is the future and we at Epson have a big advantage in that we were the first to realise it. We have invested heavily in innovation and product development in the area for a long time,” says Jens Österberg. “We will continue our strategy and work very close to our partners, but be even better at supporting them and giving them the right prerequisites to grow their business and expand their offer using our products.”
On 15 November, Epson is hosting a major partner meeting in Stockholm, where they not only present the new organisation – as well as showcasing several “exciting additions” in the OEM’s product portfolio.
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