The Recycler
  • Nubeprint Online 425x90
  • Katun March Web Advert 2021
  • Biuromax Web ad May 2021
  • Ninestar Masthead banner July 2021
  • ECs TEmp AD

Epson files lawsuits against Amazon projector sellers

Epson files lawsuits against Amazon projector sellers

November 25, 2020

Epson America is continuing efforts to protect the projector market from false brightness advertising and inaccurate information that misleads consumers and damages the entire projector industry including the sales channel that supports it.

In lawsuits filed 23 November 2020 against four projector brands sold on Amazon – Vankyo, WiMiUS, GooDee, and Bomaker – Epson is highlighting how advertising that does not use industry standard specifications can deceive shoppers, specifically the quoting of “lux” instead of lumens on projectors. Epson explained that Lux alone does not tell a consumer how bright an image will be on their screen. Lumens was adopted by the industry to provide consumers with a consistent way to compare actual projector performance. The lawsuit comes in advance of the holiday shopping season when consumers will be looking for new at-home solutions to stay entertained as cinemas nationwide had to shut their doors.

“We are seeing more connected households embrace big-screen viewing solutions than ever before. As we enter the busy holiday season, we want to ensure that consumers are receiving the vital information needed to make informed purchasing decisions,” said Mike Isgrig, Vice President, Consumer Sales and Marketing, Epson America, Inc. “Epson invests considerable time and money to ensure performance claims are based on industry standards, and we take it seriously when companies blatantly mislead consumers with non-standard specifications. This lawsuit underscores Epson’s commitment to support a fair marketplace and deter sellers and manufacturers who by misleading projector consumers, damage the credibility of the entire industry.” 

As shoppers head into the holiday buying season, Epson aims to underscore the importance of understanding the specifications claimed and used in selling practices. Projector brightness, measured in lumens and tested according to industry standards, is the number one specification used by consumers in the purchase process to compare performance. Epson said it has worked diligently to ensure its projectors meet industry standards and that misleading public claims by other manufacturers are corrected. When brands, such as the four listed in the lawsuit, quote lux instead of lumens to deceive shoppers, the entire industry is hurt.

Categories : Around the Industry

Tags : Amazon Epson Lawsuit Projectors

  • Mito September 2021 Web Advert
  • Static Web ad July 2021
  • Aster AUGUST Web banner 2021
  • IR Italiana Web ad January 2021
  • GPI September 2021 Advert
  • GM Technology web banner September 2021
  • Apex web ad May 2021 version 2
  • Ninestar Big & Bold July 2021
  • Armor May banner Ink
  • CET Web ad September 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • PCL Web ad January 2021
  • PW Dubai December Ad
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert
  • CTS Toner Supplies Web ad April 2021
  • CET Web ad September 2021
  • PCL Web ad January 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • PW Dubai December Ad
  • Ohana July 2021 web advert
  • Adter Recruitment Web ad April 2021
  • PCL Web ad January 2021
  • PW Dubai December Ad
  • Ohana July 2021 web advert
  • CTS Toner Supplies Web ad April 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • CET Web ad September 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark