November 25, 2020
Epson America is continuing efforts to protect the projector market from false brightness advertising and inaccurate information that misleads consumers and damages the entire projector industry including the sales channel that supports it.
In lawsuits filed 23 November 2020 against four projector brands sold on Amazon – Vankyo, WiMiUS, GooDee, and Bomaker – Epson is highlighting how advertising that does not use industry standard specifications can deceive shoppers, specifically the quoting of “lux” instead of lumens on projectors. Epson explained that Lux alone does not tell a consumer how bright an image will be on their screen. Lumens was adopted by the industry to provide consumers with a consistent way to compare actual projector performance. The lawsuit comes in advance of the holiday shopping season when consumers will be looking for new at-home solutions to stay entertained as cinemas nationwide had to shut their doors.
“We are seeing more connected households embrace big-screen viewing solutions than ever before. As we enter the busy holiday season, we want to ensure that consumers are receiving the vital information needed to make informed purchasing decisions,” said Mike Isgrig, Vice President, Consumer Sales and Marketing, Epson America, Inc. “Epson invests considerable time and money to ensure performance claims are based on industry standards, and we take it seriously when companies blatantly mislead consumers with non-standard specifications. This lawsuit underscores Epson’s commitment to support a fair marketplace and deter sellers and manufacturers who by misleading projector consumers, damage the credibility of the entire industry.”
As shoppers head into the holiday buying season, Epson aims to underscore the importance of understanding the specifications claimed and used in selling practices. Projector brightness, measured in lumens and tested according to industry standards, is the number one specification used by consumers in the purchase process to compare performance. Epson said it has worked diligently to ensure its projectors meet industry standards and that misleading public claims by other manufacturers are corrected. When brands, such as the four listed in the lawsuit, quote lux instead of lumens to deceive shoppers, the entire industry is hurt.
Categories : Around the Industry