September 19, 2023
Epson announced it has reached a settlement with XGIMI, an Amazon selling partner, of its recent lawsuit highlighting deceptive advertising practices.
Under the settlement terms, XGIMI agreed to correct quoted projector lumens worldwide from previously misstated lumens to reflect accurate brightness claims to benefit consumers.
XGIMI will correct lumens brightness specifications for the following models:
- XGIMI Horizon Pro (XK03H) will be reduced from 2,200 Lumens down to 1,500 Lumens
- XGIMI Horizon (XK03K) will be reduced from 2,200 Lumens down to 1,500 Lumens
- XGIMI Halo (WK03A) will be reduced from 800 Lumens down to 600 Lumens
- XGIMI Elfin (XL03A) will be reduced from 800 Lumens down to 600 Lumens
“When projector brands use internationally published standards for lumens ratings, it is consumers who are the winners,” said Mike Isgrig, Vice President, Consumer Sales and Marketing, Epson America. “XGIMI’s actions to correct lumens claims for several of their projectors helps to ensure consumers know what to expect in projector brightness performance and gives them the information needed to make more informed buying decisions, ultimately impacting the entire marketplace positively.”
The initial complaint was made as part of Epson’s efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specifications are now accurate brightness claims, benefiting consumers, the retail channel, and the larger industry.
Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” “CVIA,” or “Lamp Brightness” that fail to follow standardised methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping Amazon and other online marketplaces.
Measurement for projectors is defined by internationally recognised standards groups, including the International Organisation for Standardisation (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector colour brightness and white brightness separately are defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.
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