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Cartridge World appoints new CMO

December 13, 2023

Cartridge World announces Grant Gooley as its new Chief Marketing Officer, marking a strategic move to bolster its global marketing initiatives and strengthen brand presence in the competitive print services industry.

Cartridge World has announced the appointment of Grant Gooley as its new Chief Marketing Officer. This strategic decision marks another key milestone in the company’s storied history, which began in 1992 in Adelaide, Australia, as the Australian Cartridge Company.

Cartridge World CMO Grant Gooley

The appointment of Grant Gooley, a seasoned marketing executive, is expected to bring a fresh perspective and innovative strategies to Cartridge World’s marketing efforts. Gooley’s expertise and proven track record in marketing are seen as vital assets that will drive Cartridge World’s brand recognition and growth in a competitive market.

“As Cartridge World’s CMO, I’m not just thinking about our products; I’m focusing on our people – especially our franchisees. We’re building marketing tools and support to not just run a business, but to thrive in their communities,” said Gooley. “It’s about empowering them to achieve their goals, offering the freedom to work from anywhere, and the potential to grow without limits. Together, we’re doing more than simply selling products; we’re building a brand that stands for reliability and opportunity.”

“Grant is already a proven leader committed to redefining both business growth and how businesses connect to their communities,” said Greg Carafello, President of Cartridge World America. “This is a new chapter for Cartridge World in many facets between our franchising opportunities, our available services, and now, our marketing overhaul. We’re excited for Grant to be a part of this company’s success as we grow toward the future.”

Founded by Bryan Stokes, Cartridge World has evolved from a local business into an international franchise with a presence in 30 countries and over 600 locations worldwide. The company’s journey has been marked by several key developments, including its acquisition by Suzhou Goldengreen Technologies Ltd in 2015 and a notable partnership with Samsung in 2016 to offer mobile print and scanning services globally. In 2019, Cartridge World North America completed a significant licensing deal with Blackford Capital Private Equity, further solidifying its position in the industry.

Categories : Around the Industry

Tags : Business Cartridge World Grant Gooley Greg Carafello USA

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