Canon India embarks on sustainability initiative
March 6, 2019
Canon India has announced its new partnership with ‘I am Gurgaon’, a not for profit organisation dedicated to make Gurgaon a better place to live in.
Through this joint endeavour, the organisation aims to spread awareness around the hazard of plastic waste accumulation in the city and spread awareness on its effective and efficient management. Environment is a core element of Canon’s ‘4Es’ policy of CSR, explains the OEM, which focuses on Environment, Education, Eye Care and Empowerment.
As part of the initiative, the organisation has encouraged its employees to collect plastic waste from the surroundings, which was used for an art installation at Wazirabad Bundh Eco-restoration Project Park, under the guidance of a renowned artist, Mr. Arunkumar HG.
To further support its mission of building a greener and cleaner tomorrow, Canon also organised a photo walk for its employees and customers, which was kicked-off by Canon Photo Mentor and a renowned photographer, Mr. John Edwards. Under his guidance, Canon users clicked pictures of the various installations made out of plastic waste, striving to create a positive impact on the society.
Speaking about the initiative, Mr. Kazutada Kobayashi, President & CEO, Canon India,said, “As a responsible corporate brand, we have always believed in leading by example and bring about a positive influence in our society. With our foundation built on our corporate philosophy of ‘Kyosei’, we are proud to bring not only quality products to the market but also contribute towards a sustainable future for our communities. Environment has been core to our CSR endeavours and we have consistently making efforts towards its conservation, in our adopted villages, across the country. Our association with ‘I am Gurgaon’ will further strengthen our resolve towards a greener and cleaner environment. Going forward, I will personally encourage each Canonite and Canon user to pledge towards ‘zero tolerance for plastic’, thereby adopting healthy standards of living.” ?
Commenting on the photo walk organised, he added, “Being an imaging leader, we believe in the power of photography in bringing forth positive changes in society. As we know, a picture speaks thousand words and through the medium of photography, we would like to spread greater awareness around biodiversity conservation. With this objective, the photo-walk organised will play an imperative role in bringing communities together in their determination.”
Categories : Around the Industry
