The Recycler
  • Nubeprint Online 425x90
  • Nienstar November Advert Masthead
  • Biuromax Web ad May 2021
  • Katun March Web Advert 2021
  • ECS Web ad November

Business inkjet MFP drive revenue growth in July

Business inkjet MFP drive revenue growth in July

August 27, 2021

July saw printer sales through European distributors fall sharply by -6.8% year-on-year. Even so, the revenue generated during this month increased by 0.8% driven by business inkjet MFP sales, according to the latest data published by CONTEXT, the IT market intelligence company.

Supply chain disruptions and low inventory levels impacted all categories resulting in sharp declines in sales and revenue for laser and inkjet single-function printers (SFPs). However, in spite of a small fall in the number of units sold (?1.4%), revenues from inkjet MFPs grew by 13.4% thanks to a shortage of laser printers in the  >€300 ($353) price range leading to increased sales of business models and more expensive consumer devices.

According to CONTEXT, Germany was the only one of the top five Western European economies to see business inkjet MFP sales decline in July (?22.4%). Elsewhere, returns to the workplace and the rebalancing of IT budgets toward office equipment boosted sales of these devices.

Sales of ink tank MFPs, which have been growing since the beginning of the pandemic, increased by 12.4% and revenue climbed at an even faster rate (31%) as people purchased more of the reasonably priced business ink-tanks that have been released recently.

Ink cartridge MFPs saw overall revenue growth of 9.5%, benefiting from restored demand for business printers, sales of which were up by 18.7% year-on-year and revenue by 11.4%.

Overall inkjet MFP figures were affected by severe shortages of consumer and entry-level business printers at the beginning of Q2. In May, manufacturers began to increase shipments of these products to address the backlog and new orders, leading sales and revenue to pick up in June (by 35.6% and 54.7%, respectively).

CONTEXT said that demand for these models remained high in July, although the product mix shifted toward more expensive devices – particularly mid-range and high-end business printers which still have reasonably good availability.

Higher prices for entry-level business inkjet printers also contributed to solid revenue growth, according to CONTEXT. Ongoing disruption to component production lines and the supply chain, container shortages, and rising shipping costs will lead to continuing shortages and volatile supply in the distribution channel so the prices of mid-range and high-end business inkjet MFPs can be expected to increase in turn.

Categories : World Focus

Tags : Business Inkjet Context Market Research MFPs

  • Apex web ad May 2021 version 2
  • Ninestar New Banner
  • Aster Web ad October
  • Armor May banner Ink
  • IR Italiana Web ad January 2021
  • GM Technology December 2021
  • Mito December Advert
  • GPI December Advert
  • Static Web ad July 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert
  • CTS Toner Supplies Web ad April 2021
  • HYB Web ad February 2021
  • Printlife Web 300x250 Nov 2021
  • CET Web ad September 2021
  • ITP Web ad January 2021
  • PW Dubai December Ad
  • PCL Web ad January 2021
  • Ohana July 2021 web advert
  • CTS Toner Supplies Web ad April 2021
  • PW Dubai December Ad
  • PCL Web ad January 2021
  • CET Web ad September 2021
  • HYB Web ad February 2021
  • Adter Recruitment Web ad April 2021
  • Printlife Web 300x250 Nov 2021
  • ITP Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert
  • Printlife Web 300x250 Nov 2021
  • CET Web ad September 2021
  • PW Dubai December Ad
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • CTS Toner Supplies Web ad April 2021
  • PCL Web ad January 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark