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ARMOR unveils OWA Business Inkjet range

February 13, 2018

The French company is expanding its OWA product line with a new business inkjet range designed to meet growing demand from SMEs.

ARMOR debuted the range, which is targeted at professional users, at Paperworld 2018, held from 27-30 January 2018 in Frankfurt.

Described by the remanufacturer as “economic and ecological”, the Business Inkjet range consists of 60 different remanufactured products, all of which comply with OWA’s brand commitments.

The range has been created in response to a growth in sales of business inkjet printers, which accounted for 20 percent of the inkjet market in 2016; a trend which is predicted to continue, until, by 2021, IDC estimates that inkjet technology “will account for 1 printer in 5 of all business printers.”

ARMOR states that, “The new OWA offering for Business Inkjet will accompany the growth of this new market segment, notably in terms of VSEs and SMEs, which account for over 60 percent of print consumables.”

Marie Plissonneau, Inkjet Category Manager at ARMOR Office printing, comments, “We have adapted our Inkjet offering to the demands of professionals, who are using Business Inkjet printers in ever-increasing numbers. We help them to print more and more quickly. And at lower cost! The quality of our offering is also represented by the free services we offer to companies, from collection to technical support.” 

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