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Two of Sharp’s managers recognised by CRN

May 27, 2020

Cheryl Whitfield

Sharp’s Cheryl Whitfield and Christine Bush recognised as CRN’s 2020 Women of the Channel.

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), announced that CRN named Cheryl Whitfield, Distribution Account Manager, and Christine Bush, Senior Government and Major Account Manager, to its 2020 Women of the Channel list.

This list recognises the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers and other IT organisations.

The CRN editorial team selects the honourees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth, thought leadership and dedication to the IT channel.

Sharp said that with 24 years of expertise in channel distribution sales, Cheryl Whitfield primarily focuses on the education vertical to provide classrooms with tools to engage and enrich the student experience. Cheryl has led Sharp’s business development in sales and awareness of Sharp’s interactive whiteboards along with other strategic products and demonstrates the qualities of a CRN Woman of the Channel through her creativity, high energy and focus on driving results for customers. Through these qualities, Cheryl is able to consistently surpass sales and business development targets.

Christine Bush works closely with channel partners and focuses on the value of understanding the customer’s workflow environment. With 27 years of experience, Christine demonstrates for channel partners how Sharp MFPs natively streamline workflow and eliminate the need for additional software on the network. This approach has helped win key accounts and demonstrated Sharp’s value proposition to the dealer community. Christine demonstrates the qualities of a CRN Woman of the Channel through her results-driven approach and ability to provide channel partners with the information needed to aid workplace environments, Sharp added.

Christine Bush

“CRN’s 2020 Women of the Channel list recognises an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honour them for their accomplishments and contributions to driving channel success.”

“We’re honoured to have Cheryl and Christine represent Sharp as CRN Women of the Channel,” said Mike Marusic, President and CEO, Sharp Imaging and Information Company of America. “Both women have had a profound impact on the success and growth of the company and have shown great influence within our channel community. They are both an integral part of the Sharp family.”

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