Millennials
New Canon initiative highlights print’s ‘versatility’
February 14, 2019
In a bid to demonstrate the continuing importance and utility of print for millennials, Canon has unveiled a new Print for Action initiative. Print has long been a powerful medium to inspire action, from promoting social change to influencing purchasing decisions. It therefore comes with little surprise to Canon U.S.A., Inc. that nearly half of Americans […]
Xerox Marketing Head reveals key trends
June 27, 2018
In an interview with the Arabian Gazette, the Head of Marketing for Xerox Middle East has offered some fresh insights into both Xerox and contemporary business trends. When asked to describe how Xerox is transforming digitally, Ms Pui-Chi Li replied that Xerox “is helping change the way the world works” through applying its employees’ expertise […]
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