Herc
HP glams up Instant Ink
October 8, 2018
The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi. “Instant Ink is a convenient service, but not necessarily sexy. The product itself is – literally – very colourful. We picked that out and made it big,” […]
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