February 9, 2022
Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), announced that CRN, a brand of The Channel Company, has named John Sheehan, Senior Vice President of B2B Channel Sales and Bob Madaio, Vice President of Marketing, to its 2022 Channel Chiefs list.
CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership.
Sheehan was selected as a CRN Channel Chief for the fifth consecutive year. He has led key programs focusing on training and education for resellers, while simultaneously focusing his efforts on building a strong pipeline of Sharp products by helping dealers drive diversification initiatives. Under his leadership, Sharp was able to quickly adapt to focus on promotion for collaboration-centric solutions, which was a need in the market.
Madaio was named a Channel Chief for the second straight year, receiving this honour by leading the team through the creation of promos, content and direct engagements that accelerated channel partners and reawakened the marketplace. Madaio attended key events as the market re-opened and participated in programs aimed at motivating sales teams. His role leading content and campaign assets with specific focus areas relevant to industry needs engaged the Sharp channel in new discussions, improved solution awareness and education, drove new marketing capabilities, and resulted in an increase in information consumption.
“Bob and John always demonstrate unparalleled leadership and dedication, so it comes as no surprise to the Sharp family that they both have been named Channel Chiefs once again,” said Mike Marusic, CEO and President, SIICA. “Despite the various challenges the industry faced, they both showcased expertise and critical thinking that helped Sharp achieve great successes throughout the year. We’re proud of their commitment to Sharp and the dealer community and look forward to their continued leadership as we grow our business.”
A panel of CRN editors selected the honourees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programmes and partnerships.
“CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies,” said Blaine Raddon, CEO of The Channel Company. “We’re thrilled to recognise the tireless work and unwavering commitment these honourees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success.”
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