August 23, 2023
Cartridge World America is embracing a revitalisation with digital investments to re-energise franchise owners with pipeline for growth.
In their latest press release published this week, Cartridge World America shares that it is experiencing a renaissance with a renewed focus on growth and innovation. Cartridge World’s President, Greg Carafello, set the tone for this phase during the company’s first post-pandemic in-person convention, declaring, “Today’s the day we start over.” Carafello’s leadership is built on core values like commitment, communication, passion, integrity, and innovation, which has energised the franchise.
Convention delegates heard that the transformation involves a shift from a retail-centric approach to a contract-based B2B sales model, offering franchise owners a recurring revenue stream. Carafello emphasised support and transparency, with initiatives like biweekly newsletters and monthly Zoom calls fostering trust among franchisees.
The brand has introduced various tools to empower franchise owners, including a new website, customer retention tools, and an updated point of sale system. Additionally, Cartridge World is perfecting its Executive Office Model, allowing remote work to reduce storefront and retail space costs.
The company share that the brand’s No Cost Printer Programme addresses common printing pain points for businesses, focusing on cost-effective printing services, removing the burden of printer costs and maintenance, and enabling clients to concentrate on their core operations. Cartridge World is poised to grow and thrive to its full potential with these changes.
Our take on this: The Recycler has seen the highs and lows of Cartridge World and even been critical at times (Neal McChristy, our US editor of the day, was even asked to leave a Cartridge World convention). We well remember in-store refilling, and we shared its peak of 1800+ stores and high ambitions for 4,000 stores and seen the recent flat-lining and people exodus. But one thing is for sure the brand is nothing if not resilient, and we think franchisees will welcome the changes, and we look forward to seeing the brand grow and, who knows, possibly reconnect with reuse.
Categories : Around the Industry