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Pantum expands range in India

March 11, 2020

Pantum announced its strategy to launch a “blockbuster product portfolio”, bringing simple, powerful and low-cost printing solutions to the Indian market.

The company said it has also stepped up its efforts to optimise its customer service in the region with localised teams, offering a better user experience. Under this new strategy, the company is set to expand its product line-up in the Indian market by introducing its latest MPS, single-function, multi-functional and high-speed series.

The upgraded product portfolio is aimed at business and home users and packed with features, functions and built-in benefits to help people work faster and more efficiently and produce superior results. The new products include:

Newly introduced were P3305 and M7105 series, the MPS models that boast significant monthly print volumes and are perfect for users demanding a high efficiency, convenient and low-cost printing solution.

Also available are single-function and multi-function colour printers, the portable and flexible option for designers, family users and small enterprises with their high image resolution and fine-tune colour output, Pantum explained.

Its high-speed printers are super-fast eco-efficient models designed for business with speeds up to 40 ppm.

Pantum plans to set up localised customer service channels to reduce response times for urgent requests and to proactively help customers solve problems. Customers can also scan the QR code on machines to easily call the service hotline and check the map of all service centres in India. In addition, an extended warranty will be applied to bulk-purchasing orders to offer protection for every Pantum product.

“The relentless dedication to delivering the best products and the highest level of service for our clients is our driving force”, said Michael Qin, Deputy Sales Director of Pantum, “With the new committed service team, we are excited to offer this new line-up not only to meet the needs of users in India but to deliver printing solutions with a focus on durability, connectivity and cost-effectiveness.”

The global sales of printers experienced a 4.44% dip in 2019. During the same period in India, the sales of printers in India fell by 4.91%. Against the backdrop, Pantum saw a 700% sales boost on its laser printer sales in India.

Since the first half of 2019, Pantum has established a nationwide storefront and distribution network with more than 1000 outlets in over 20 states in India. During the year, Pantum organised 280 roadshows with on-site staff offering troubleshooting solutions are organised in 28 cities where the latest products were on display.

The company has also built a nationwide an extensive service network across the country in partnership with Wipro, offering free doorstep warranty repair with service stations set up in more than 40 major cities.

“2019 represents a big step for Pantum in the Indian market with the support of our local dealers and customers. Pantum will continue to improve and optimise our product offering tailored to the needs of our customers in 2020,” Michael added.

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