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Lexmark announces marketing hub for partners

April 26, 2018

The OEM has announced the launch of its new and improved marketing hub designed for use by the company’s partners.

Lexmark has released a short video about the marketing hub, which “enables partners to customise Lexmark marketing assets on the fly to create personalised end-user customer assets.”

In the video, Sammy Kinlaw, Lexmark’s Vice President WW Channel Sales and OEM, explains that the user-friendly interface requires no training, while the hub makes dozens of assets available to partners, including campaigns, banners, brochures and other promotional materials. These can all be easily downloaded in a variety of file formats.

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