Kelley Imaging renames to Kelley Connect
January 30, 2020
After numerous acquisitions and new service offerings, Kelley Imaging has emerged as Kelley Connect. The change is effective immediately.
Led by the acquisition of Core, Kelley Connect is now 29 offices with 302 people across 5 states. With the growth came a need to reposition the company.
“We’re so much more than a printing company and our new brand needs to reflect that,” said owner and CEO Aric Manion. “We’ve grown more than 625% in our IT and professional service divisions making those offering exponentially more robust. We’re an entirely new organisation.”
Manion said the company landed on “connect” for several reasons, most importantly how the company serves its clients. “We now have the ability to solve nearly every customer problem within Kelley Connect, simply by introducing different divisions of the company to help our customers connect with their customers,” said Manion. “With offices across the Pacific Northwest and Alaska, we’re also addressing our customers’ needs by expanding our footprint into new service areas. We are growing aggressively to meet demand.”
In addition to the new moniker, Kelley Connect initiated a brand overhaul from logo to website. The announcement was made at the annual all-company meeting held earlier in January 2020.
“In the past few years, the way we do business has changed entirely,” said Brian Woodman, Vice President of Sales. “We’re not the printer guys anymore. We’re the creative business solutions guys. Now the resources we have are keeping us one step ahead of the industry versus trying to keep up.”
Kelley Connect is continuing to look at acquisition targets in areas where they are not represented. “We’re going to continue to grow aggressively because the demand is so strong,” Manion said.
Categories : Around the Industry
Tags : Business Kelley Connect New Name Rebrand
