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HP appoints new Personal Systems President

June 14, 2018

Coughlin’s replacement, Alex Cho

Ron Coughlin, the President of the OEM’s Personal Computer business is departing the company to take on a new CEO role. He is being succeeded by Alex Cho.

HP Inc. has named Alex Cho as President of its Personal Systems business effective immediately. Cho most recently served as Vice President and General Manager of the company’s Commercial PC business group. As head of the $35 billion (€29.5 billion) Personal Systems business, he will lead a global technology portfolio spanning PCs, displays and accessories, services, software, and immersive computing.

Cho succeeds Ron Coughlin, who is leaving HP to pursue a chief executive opportunity outside the technology sector in his hometown of San Diego, CA.

Cho has led HP’s Commercial PC business since 2014. Under his leadership, the business has delivered four consecutive quarters of double-digit revenue growth and has been the Commercial PC market leader for more than two years.

“HP Personal Systems is delivering exceptional results, powered by the best team and most innovative technology in the industry. Alex is uniquely qualified to lead Personal Systems into its next phase of reinvention. He brings deep business, product and security experience and a long track record of success to the role and will continue our focus on creating customer experiences that amaze,” said Dion Weisler, President and Chief Executive Officer, HP Inc.

“I am grateful to Ron for his steady leadership and countless contributions to HP,” Weisler continued. “The team and the capabilities Ron has built will benefit our business for years to come. We wish him the very best as he begins a new chapter in his career.”

Cho brings more than two decades of leadership experience to the role. Since joining HP in 1995, he has held senior strategy and operational positions spanning PCs, Print and Services across the Americas, Europe and at HP’s worldwide HQ. Cho holds a Bachelor’s of Science degree in Industrial Engineering and Master’s of Science degree in Engineering and Industrial Management from Stanford University. 



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