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Epson India announces InkTank rebrand

November 16, 2018

The OEM has revealed that its InkTank printers will now be branded as EcoTank in India.

The model, which was first launched by Epson in 2011, has been a “runaway success in India and around the world,” according to Technuter, and now the entire range will carry the EcoTank sub-branding.

Epson has also launched two all-new integrated EcoTank printers, with the new L3110 and L3150 replacing the earlier L380 and L405 models. The new models possess an integrated ink tank in a compact size, with each set of ink bottles providing a page yield of 4,500 black prints and 7,500 colour prints. The machines also promise “spill-free and error-free refilling, with ink bottles that have unique nozzles that fit into their respective tanks only.” They also boast a smaller footprint compared to their predecessors. The machines will also print at a resolution of 5760 dpi, delivering “exceptionally high-quality” prints.

“In India, Ink tank printers have always been synonymous with the brand Epson,” said Epson India’s General Manager for Inkjet Printers, Siva Kumar. “We have changed the dynamics of the printing market completely with our revolutionary printers. EcoTank now defines the next level of low-cost printing. With 20 EcoTank printer models that cater to Home, Office & Commercial applications, our range of monochrome and colour printers is unmatched. Epson’s EcoTank printers also offer a better alternative to laser and cartridge printers in terms of lower overall total cost of ownership, savings in energy consumption and reduced impact on the environment.”

 

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