The Recycler
  • G&G Feb 24 Masthead Banner
  • Biuromax Masthead web banner March 2024
  • Katun web banner December 2022 NEW

Des Plaines Office Equipment rebrands

December 18, 2018

The Chicago company and its affiliates will soon be brought together under its new moniker, Pulse Technology.

According to Valpolife, the company, and affiliates Kramer & Leonard McShane’s, of Indiana, will take up the new brand from January 1. The change is a superficial one, with no change in ownership or management accompanying it.

Des Plaines Office Equipment was founded in 1955, by the father of current owners Chip and Victor Miceli. In recent years, the company has expanded its footprint with a series of acquisitions in the Chicago area, and such enlargement has prompted the rebranding, complete with new company name and tagline.

The new name, Pulse Technology, was chosen to reflect DPOE’s expanded technology and service offerings, which have grown again and again over the last few years to take in several smaller companies.

“We created a committee which was comprised of representatives of each of the companies, and had them collaborate on a new name,” explains Chip Miceli. “After a long process, lots of discussion and lots of creativity, our team came up with the name Pulse, which means moving with strong, regular beats, and to be filled with activity and feeling. We think the name reflects our expanding scope of technology and activity.”

The company’s locations in Carol Stream, Chicago, and Rockford, Illinois, will be the first to change to the new branding, along with the Indiana-based affiliates. The first phase of the rebrand will see each individual company name – such as DPOE, or Kramer & Leonard McShane’s, suffix itself with “a Pulse company.”

A new website, pulsetechnology.com, will also be launched as the company’s main online domain, and the new tagline will feature too: “Kickstart the heart of your business.”

Categories : Around the Industry

Tags : Chicago Des Plaines Office Equipment Pulse Technology USA

  • Biuromax March 2024 Banner
  • Mito Web advert July 2023
  • GM Technology Web Ad March 2024
  • G&G Big & Bold Web banner January 2024
  • Static Control June 2022 Big & Bold Ad
  • Cartridge Web April 2024 Web Banner
  • IR Italiana Web ad January 2021
  • TN Core April 2024 Web Banner
  • Apex Web Ad March 2024
  • Ink Tank April 2024 Web Ads
  • ITP Web ad January 2021
  • Altkin Web ad March 2024
  • PCL April 2024 Web Banner
  • Denner Feb 2024 Web Ad
  • Zhono Web ad March 2024
  • HYB Web banner Jan 2024
  • CET Web ad December 2023
  • Altkin Web ad March 2024
  • HYB Web banner Jan 2024
  • PCL April 2024 Web Banner
  • Zhono Web ad March 2024
  • Denner Feb 2024 Web Ad
  • CET Web ad December 2023
  • ITP Web ad January 2021
  • PCL April 2024 Web Banner
  • Denner Feb 2024 Web Ad
  • CET Web ad December 2023
  • Zhono Web ad March 2024
  • ITP Web ad January 2021
  • HYB Web banner Jan 2024
  • Altkin Web ad March 2024

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2023 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark

The Recycler Subscribe Web ad January 2021
The Recycler Subscribe Web ad January 2021