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Colour printing on the up

September 21, 2018

New research from Keypoint Intelligence and InfoTrends shows that around half of 18-29 year-olds in general office environments across the US said that required colour printing was increasing.

Whilst this suggests colour printing is becoming increasingly prevalent for young people, a third of all respondents overall (33 percent) also said that required colour printing was rising.

The study also found that nearly 59 percent of all office workers indicated no change, or decrease, in their required work-related colour printing, and that companies with fewer than 100 employees showed a greater increase in colour printing overall.

Furthermore, 40 percent of office workers said that their optional work-related colour printing was also increasing, with the figure once again higher in the 18-29 age bracket, at 55 percent. Overall, compared to the results of a similar survey in 2016, optional colour printing in the USA is on the rise.

InfoTrends attributes this growth to the simultaneous growth of colour devices in the market, which in 2017 grew 2.7 percent year-on-year. In turn, this growth is put down to the fact that colour devices and MFPs have fallen in price in recent years, increasing their availability to a wider populace.

On why they have chosen colour printing, the majority of office workers said that they felt it “adds more value to the document, makes it easier to read, and that colour prints are more influential overall.”

As a follow-up to the new research, Keypoint Intelligence-InfoTrends Office Group Analysts will be presenting a webinar on the ‘Future of Office Print’ on the 22nd of October.

Categories : Around the Industry

Tags : Colour Printing InfoTrends Keypoint Intelligence Research USA

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