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CET and Data Direct sign exclusive distributorship

January 14, 2020

CET Group Co., Ltd. (CET) announced that, as of 1st January 2020, UK based Data Direct Thames Valley Ltd (Data Direct) is the exclusive distributor for CET Copier spare parts and consumables in the UK market.

CET said it chose Data Direct as its strategic partner because the companies share the same philosophy of meeting the highest quality standards while offering competitive market pricing to bring benefits to their clients.

Under the agreement signed in December 2019, Data Direct secured exclusive rights to distribute CET’s quality range of consumables, components and parts, giving the dealer channel access to up to 2,200 individual lines.

“Data Direct will increase its product range to encompass all CET products, allowing us to widely promote into the printer market too. Whilst on a recent visit to the factory, we were heartened by the vision of the President Steven Ma and CET’s long term confidence in the OA industry,” said Peter Cowan, Purchasing Director.

Patrick Winterbotham, Data Direct Chairman and MD stated: “We are delighted to have signed an exclusive agreement with CET. Having seen their testing and production facilities first hand as well as their robotic distribution centre, we couldn’t fail to be impressed. Data Direct has sold CET products for many years and, like them, always put quality and service first. Becoming their exclusive UK distributor underpins our belief in their abilities and will further strengthen our position in the market.”

CET prides itself as one of the world’s leading manufacturers of copier and printer parts and consumables and ensures it invests in the research and development of new products through the years. With 24 years’ experience in this industry, CET now carries a product portfolio of 7000 items and distribute their products only via distributors in each country.

Data Direct has been in the market for over 27 years, but individuals within the company have many more years of industry experience in various market-leading companies around the world.

CET commented on the new partnership: “As the cooperating philosophy of CET said – Your Success is Our Priority – it is believed that the close bond between CET and Data Direct can bring plenty of new opportunities and benefits into the market.”

CET stated that the companies would make mutual efforts to provide one-stop product solution, serving dealers with strong technical support and create profits for the dealers via Data Direct’s professional distribution channels in the UK.

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