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Brother starts refurbishment programme in Australia

April 19, 2023

Brother International Australia (BIA) said it has taken a proactive approach to sustainability by launching a range of high-quality refurbished products.

Through its partnership with Circonomy, BIA is taking a stand against wastefulness by helping to create an equitable and sustainable world.

Andy O’Donnell, Director at Brother International Australia, said: “We recognise and acknowledge that the electronics industry is a significant contributor to waste, and all of us can take a leadership perspective to help minimise – through both design and circularity. That is why we are rethinking how we can keep our products in use for longer, as well as how we can support our eco-conscious customers who are looking for great value Brother products.

“As we move forward, we are committed to seeking innovative solutions and best practices to keep materials in use for longer, reducing our carbon footprint and minimising waste, while also delivering high-quality products and solutions our valued customers have come to expect.”

Ryan Swenson, CEO of Circonomy, said: “We know that Australians want to make more sustainable choices, including how they shop. Purchasing refurbished printers, such as the ones launched by Brother, is another way people can access affordable tech that is good for the planet, without compromising quality. We’re excited to be partnering with Brother on this pilot.”

In addition to the repair and troubleshooting support BIA provides, the refurbishment programme will ensure that select products that have been returned to Brother and restored by its local team to near-new condition, will then be packaged for sale and given a second life. This will enable BIA to reduce waste and use our resources more efficiently, the company added.

Daniel O’Sullivan, Head of Sales at Brother International Australia, said: “We’ve made it our mission to provide consumers with an eco-friendly and cost-effective solution when purchasing office products. By offering high-quality refurbished products, we are not only providing excellent value to our customers, but we are also taking steps to reduce waste and help the planet.”

BIA said it will have a dedicated team to evaluate and measure the pilot programme’s learnings so that by 2025, the company can strengthen and expand the initiative.

Categories : Around the Industry

Tags : Australia Brother Devices Pilot Refurbishment Reuse

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