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Brother launches EcoPro across Europe

January 25, 2023

Last week the ink and toner subscription was announced in Germany, now Brother has announced the roll out of the subscription service across Europe.

Brother’s EcoPro printer and supplies subscription service is designed to save consumers money while reducing the impact on the environment. 12 or 24 months subscription plans are available. 

Russell Brother, Head of SOHO sales at Brother UK, said: “advances in technology have led to a change in the relationship people have with the products they use – and an increased desire for efficiency in how we live our lives.

“From home working to homework, the increased need for home printing over the last two years has made printers more important than ever. Yet, the hassle of ordering and waiting for replacement printer ink or toner can and has been costly and inconvenient. We have launched EcoPro to support our customers and stop that from happening.”

Brother’s new EcoPro offering comes with a repair warranty that covers their machine for the duration of their subscription. In the event of a fault, the printer that they already own is also covered at no extra cost.

Russell added: “We’re really excited about EcoPro. We’re so confident in the amount of time, money and hassle we can save users that we have no minimum contract term. We believe that the savings EcoPro can deliver will speak for themselves, but this is about more than just reducing ink or toner costs. We know that an unexpected printer malfunction could mean an expensive fix for a small business owner or home user, so we’re taking away that headache too. Simply, EcoPro gives users a more affordable way to print.”

Categories : Around the Industry

Tags : Brother EcoPro Europe Ink Subscription Toner

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