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Atrix unveils results of rebranding

July 11, 2018

Atrix, of Burnsville, Minnesota, a manufacturer of portable, industrial vacuums with ultrafine filtration, has announced a new branded identity.

This rebranding process was highlighted by the launching of their new website, www.atrix.com.

A family owned business that started in 1981, Atrix goes to market in over 40 countries worldwide through a network of industrial and commercial distributors. Atrix manufactures patented HEPA and ULPA immediate containment filters, as well as vacuums, accessories and ESD-safe products used in specialty applications in a variety of markets including: industrial, electronics, hazardous particulate, pest control, specialty medical and janitorial.

“It’s an exciting time at Atrix. Over the past two years we’ve seen double-digit growth in sales, allowing us to increase our staff, who enjoy ESOP status. We’re proud of our 37-plus-year legacy of working with exceptional client partners like Grainger, IBM, Fastenal, Univar and Thermac,” said Shane Vail, General Manager, Atrix. “This past year we completed an extensive research study and asked our valued partners what prompts their decision making and what’s important in driving their success. Given that research, we’ve developed a new website that’s much more user-friendly and provides an enhanced overall user experience.”

Atrix’s rebrand not only includes a new logo and appearance for increased visibility, but the new website includes multiple new features including: updated product resources (brochures and spec sheets), product selector functionality, a distributor locator function, and a language translator.

“The rebranding gives our customers a more complete picture of our expanded capabilities and strengthens our position as a go-to supplier in the industry,” said Vail. “We’ve refreshed and updated our look, but the core values at Atrix will never change—personal and prompt customer service and delivering quality products at the best value.”

 

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