Ambiente 2024 – The global meeting place - The Recycler

Ambiente 2024 – The global meeting place

January 31, 2024

“Celebrating Business Together” was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente (including Remanexpo), Christmasworld and Creativeworld.

With an increase of ten percent, 4,928 exhibitors presented their new products on over 360,000 gross square metres. Despite a rail strike lasting several days, around 140,000 visitors from all branches of trade and sales channels were inspired by a wealth of trends and innovations at the biggest event in the history of Messe Frankfurt. As the most international networking and ordering platform, the industry’s one-stop shop with over 170 participating countries and regions provided orientation, inspiration and solutions to current challenges in the market.

“Mission accomplished! Together with around 5,000 exhibitors and participants from over 170 countries and regions, this top-class trade fair trio strengthens the consumer goods industry in uncertain times”, summed up Detlef Braun, Member of the Executive Board of Messe Frankfurt.

In view of the new trade fair records, expectations were correspondingly high. These were more than fulfilled: Ambiente (including Remanexpo), Christmasworld and Creativeworld were characterised by new contacts with purchasing decision-makers, global business contacts and worldwide visitor flows.

Internationality has increased: Three out of four trade visitors came to Frankfurt from abroad. With a five percent increase in international visitors compared to the previous year to a current 71%, the mega trade fair topped the previous year’s result. Germany spearheaded the list of visitor nations this year. Italy and China took second and third place in the top five visitor countries, followed by the Netherlands and the USA. As expected, the ‘flying-in foreign countries’ were more strongly represented than visitor nations that, like France and the Alpine republics, travelled to the event by rail.

In addition, the three trade fairs attracted well-known major buyers, including Begros, Butlers, Dehner Gartencenter, Dirk Rossmann, dm Drogeriemarkt, Edeka, Fleurop, Globus, Hornbach, Metro and Obi from Germany. Major international buyers included Amazon, Anthropology, Carrefour International, Crate & Barrel, El Corte Ingles, Galleries Lafayette, Fortnum & Mason, Harrods, La Rinascente, Loft, Marks & Spencer, Migros, the Museum of Modern Art, Sainsbury’s, Tesco, Walmart and Zara Home. Important distributors of hotel and catering supplies from all over the world and real estate developers such as Aurelis Real Estate, Deka Immobilien Investment and Lambert Smith Hampton were also in the halls, as were representatives of hotel groups such as Marriott Hotel Holding.

In terms of satisfaction with the range of exhibits, this year’s trade fairs also surpassed last year’s: 94% of visitors were satisfied with the quality and range of exhibitors compared to 93% last year.

Trade fair dates 2025
Ambiente (including Remanexpo), Christmasworld and Creativeworld will continue to take place at the same time at the Frankfurt exhibition centre. They will, however, be moved to the beginning of February to ensure that major global trade fair dates are aligned.

In addition, the daily sequence of Creativeworld will be optimised in consultation with the industry. All three leading trade fairs will start simultaneously on Friday. Creativeworld will continue to run for four days.

Ambiente will be held in Frankfurt, 7-11 February 2025.