Canon Europe wins SUAGIR Award

December 22, 2017

The OEM’s European division has been honoured by SAVO Group at the Group’s annual awards. Sales enablement solutions provider SAVO Group have named Canon Europe as the winner of the 2017 SUAGIR Award (SAVO User Alliance Group Innovation Recognition). The awards are designed to allow SUAG members to showcase recent innovations and results, through implementation of their SAVO technology. Customers submitted their innovations, and these were then judged on business impact, pioneering enablement, and on their unique use of SAVO technology. After multiple early rounds, three finalists presented their innovations to a panel of industry experts. Canon Europe earned the award after implementing SAVO’s Sales Enablement technology throughout 19 countries, and with plans to expand still further in months to come. The OEM’s implementation of SAVO technology has provided its sales account teams with a unified collaboration tool, as well as “the simplicity to scale across the geography.” We are honoured to receive the 2017 SUAGIR Award,” said Canon Europe’s EMEA Senior Sales Enablement Manager, Christina Leimoni. “One of my favourite parts of the SUAGIR Awards every year is seeing the great things that our peers are doing with their Sales Enablement programs, supported by SAVO's technology. I pick up a few ideas every year on both initiatives as well as ways to use SAVO that our team may not have otherwise thought of.” She added: “This year, I hope we were able to inspire some new ideas within the Sales Enablement programs of other SUAG members and improve further how we prescribe sales specific content to our Sales teams to drive better results and customer engagement." SUAG President Eric Spatzer commented: "The SAVO User Alliance Group includes real thought leaders in the space who are pushing their business towards initiative-led sales enablement, and the annual SUAGIR awards are a platform for them to showcase their innovations and hard work. It's great to see fellow Sales Enablement leaders recognized for their efforts. Through SUAG, we have the opportunity to share best practices and network throughout the year – with the SUAGIR award really showcasing all that hard work."