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ZINK technology powers new Brother printer

January 10, 2019

ZINK Holdings’ patented ZINK Zero Ink inkless printing technology and paper will be available with Brother’s new VC-500W compact colour printers.

The VC-500W is described as “an easy and fun-to-use compact, versatile label and photo printer that allows you to print directly from smart phones and tablets, in full vivid colour.” Promising quality and convenience, with the ZINK technology it also boasts that the printer is not reliant on ink, and can maintain its compact footprint, with the added benefit of labels not needed to dry before handling.

For businesses, the printer provides “the agility to adapt and capitalise on the spike in flexible packaging,” while users can also “quickly and easily print amazing full colour labels tailored for specific branding, photos, stickers and more, up to 17 inches long in a single pass without the need for ink cartridges, ribbons or toners.” ZINK Paper comes in 5 widths and can be printed up to 17-inch lengths.

All colours required for high-quality photo printing are embedded in the ZINK® paper which claims to be water, tear and smudge resistant and has an adhesive backing that adheres to most surfaces – “perfect for creating stickers.” The absence of bulky ink cartridges and ribbons align ZINK Paper with the needs of on-the-go smartphone photographers who want sleek, compact devices; all the colour required for printing an image or text is embedded in the paper itself.

“Today’s world is inherently mobile, and both business and consumer users want portable technology that lets them capture and share their memories in a simplistic yet high-quality manner,” said Brother Senior Manager of Product Marketing, Bob Brady. “This ZINK-powered addition to Brother’s portfolio is a direct response to our customers’ need for a small, lightweight compact colour printer that works in both business and personal scenarios.”

Brother joins Canon, HP, Polaroid, Kodak, and Lifeprint as anchor consumer brands that leverage ZINK technology in their devices.

“Industry innovators like Brother understand their customers want convenient yet high-quality products and the VC-500W is exactly that,” said J.C. Van Dijk, President, ZINK Holdings.

ZINK CEO, Chaim Pikarski added: “We’ve seen the phenomenal impact of tweens and millennials who rely on image-based social media platforms on demand for instant print images, which grows exponentially every day. However, it is also important to note how businesses now comprehend and are embracing the utility of instant label printing for an evolving market, which now extends well beyond the selfie generation.”


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